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About Us

At NetEffect, we know the whole is greater than the sum of its parts. We give each member of our team the opportunity to learn, grow, and develop, both personally and professionally. By creating an environment where hardworking people thrive, our team members truly love what they do and enjoy coming to work every day.

Our company’s core values are focused on providing a high level of customer service and excellence in the solutions we deliver, with genuine caring for each other, our clients, our vendors, and the Las Vegas community.

NetEffect is more than just a company. We are a family, a group of like-minded individuals with a single goal in mind – the success of our team, our clients, and our community.

Company Founders

Jeff Grace

Jeff Grace

Chief Marketing Officer

Jeff was raised in Las Vegas and graduated from Clark High School and UNLV. He founded NetEffect in February of 2002. Jeff began his career with an Internet Service Provider in Boston, and then went to work for a technology consulting company where he performed network analysis and troubleshooting for enterprise networks.

Jeff has consulted for companies such as the New York Times, Cannondale, Fiduciary Trust and the Massachusetts Port Authority.

Jeff is active in the local Las Vegas business community and serves on the Las Vegas Metro Chamber of Commerce Board of Trustees. Jeff’s role includes oversight of marketing, communications, business development, and account management.

David B. Rounds

David B. Rounds

Chief Executive Officer

David is a Las Vegas native and graduated from Chaparral High School and attended UNLV. He founded uptimeLV in 2001, and joined forces with NetEffect on July 1, 2014. David has more than 20 years of experience in information technology, management, B2B technology sales, network installation, system design, and consulting.

David has held numerous roles in both technology and management. He taught Microsoft curriculum to IT professionals, as well as held technical consulting and management positions in consulting and private business. He positioned uptimeLV as the first Microsoft Gold Certified Partner in Las Vegas, and has earned several awards from Microsoft. David is highly regarded by his clients as having a high level of technical expertise and business acumen, along with the ability to create a solid strategic direction with regard to technology.

David’s role includes oversight of the company’s day-to-day strategy, and its overall operations to insure the highest level of technical and customer service delivery, and maintain operational efficiency, quality, and cost-effective management of resources.