The Power of Google

Google is quietly creating its own New World Order. Its size, power and influence are probably larger than you are aware and Google will shape our day to day lives for many years to come.

Google was founded by two PhD candidates at Stanford University in 1998 and over the years has revolutionized the search engine and helped mature and shape the Internet.

In the early days of the Internet, Google transformed slow and unreliable web searches to fast results that users could use with confidence. If what you were looking for was online, Google would find it for you.

So what is so great about Google?
The search engine powerhouse runs more than one million servers in data centers around the world, and processes more than one billion search requests and 20 petabytes (one quadrillion or 1015) of user-generated data every day. Google indexes billions of web pages so users can find information quickly by using keywords and operators such as "+" and "=."

With the majority of its long list of services free to consumers (see the full list here), Google generates billions of dollars per year of profit primarily through AdWords, its pay-per-click advertising program.

Much of Google's growth is due in large part to acquisitions including YouTube - the popular video-sharing website, and Postini - an email and web security and archiving service. Many services we use on a daily basis are owned by Google, most notably:

  • Gmail - free webmail service
  • Google Earth - a virtual globe, map and geographic information program
  • Android - mobile device operating system giving the Apple iPhone a run for its money in the battle for Smartphone supremacy
  • Google Docs - a free web-based productivity suite that includes a word processor, spreadsheet, presentation and data storage service that competes with Microsoft Office
  • Google Calendar - a free time-management web application

So what's in the future for Google?
Google is planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. Their goal is to deliver Internet speeds more than 100 times faster than what most Americans have access to today at a competitive price. These ultra high speeds will allow for streaming high definition video and real-time multimedia collaboration.

Google plans to launch an operating system, Google Chrome, in the second half of 2010. Chrome is a very lightweight, efficient operating system designed initially for netbooks, and relies on using web-based applications, which conveniently, Google offers plenty of. Clearly Google is aiming to take market share from Microsoft.

For 10 fun facts you didn't know about Google (including its use of goats for lawn maintenance), click here.

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