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News from NetEffect
NetEffect Names Networking Veteran as Vice President of Sales
Austin, Texas. – December 5, 2006 – NetEffect, the leader in next generation Ethernet connectivity solutions, today named William T. Maxwell as vice president of sales. Maxwell, who brings more than 20 years of experience in the high performance computing, networking and storage markets, will spearhead sales of NetEffect's 10Gb iWARP Ethernet Channel Adapters (ECAs).
NetEffect has developed the industry's highest performing Ethernet channel adapter and is the only company delivering adapters that fully implement the iWARP Ethernet standard, allowing data center managers to realize 10Gbps throughput using existing Ethernet hardware and software.
Maxwell joins NetEffect from SilverStorm Technologies, a provider of host channel adapters based on InfiniBand, a proprietary data transport protocol. Maxwell served as SilverStorm's vice president of sales and business development, growing end-user, channel and OEM sales. Earlier in his career, Maxwell was vice president, global OEM sales, for 3COM Corporation, where he led a worldwide OEM sales and support organization to more than $800 million in revenue.
"Bill's talent, knowledge and industry relationships are key strengths that will help NetEffect quickly ramp sales of the company's 10Gb iWARP Ethernet Channel Adapters," said Rick Maule, CEO of NetEffect. "The HPC and OEM markets for servers and storage are moving to rapidly adopt iWARP Ethernet, which combines the latest in performance technology with the ubiquity of Ethernet. Ratified by the IETF, the iWARP extensions to Ethernet offer data center managers an Ethernet compliant and non-disruptive technology for addressing today's data center bottlenecks and performance deficiencies, while mitigating cost and risk. As the only company to offer the performance advantages of a full iWARP Ethernet implementation, NetEffect is uniquely positioned to capitalize on this market momentum."
"I am excited to be part of a company that is the industry leader driving the evolution of Ethernet and delivering value to customers today," said William T. Maxwell, vice president of sales, NetEffect. "NetEffect has a proven technology that addresses the real-world problems faced by today's data center managers. I am looking forward to further developing the company's routes to market."
About NetEffect
NetEffect is a network connectivity solutions company providing high-performance, low-power multi-gigabit Ethernet products. Using a unique patented architecture, NetEffect products deliver the highest Ethernet performance in the industry while dramatically reducing latency and networking overhead on host processors. NetEffect solutions are adept at handling all data communications traffic - networking, storage, and clustering. The company's products implement the latest iWARP extensions ratified by the IETF for Ethernet, while maintaining full compatibility with existing Ethernet infrastructure in any data center. Visit www.neteffect.com for more information.

Media contact:
Greg Wise
Weber Shandwick, for NetEffect
(512) 794-4716
gwise@webershandwick.com
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